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h2{font-size:clamp(37px,10vw,53px);margin-bottom:20px}.intro{font-size:13px;line-height:1.7}.intro br{display:none}.keyline{margin:17px 0;gap:12px}.keyline strong{font-size:12px}.keyline p{font-size:11px}.execution{margin-top:22px;padding-left:14px}.execution small{font-size:7px;letter-spacing:.04em}.execution blockquote{font-size:12px;margin:10px 0}.execution p{font-size:10px}.idea-visual{max-width:390px;align-self:center}.promo-poster{width:278px;padding:18px;min-height:392px}.promo-poster h3{font-size:80px}.poster-product{height:177px;width:145px;bottom:61px}.price-ribbon{margin-top:108px}.store-diagram{width:315px;height:101px}.visual-caption{font-size:7px;letter-spacing:.05em}.official .eyebrow{flex-wrap:wrap}.official .eyebrow>span{color:#d5c9b9}.official-points p{gap:5px}.official-points b{font-size:13px}.official-points span{font-size:10px}.countdown{gap:13px;padding:13px}.countdown b{font-size:9px}.small-note{font-size:9px}.friday-visual{height:454px;max-width:385px;align-self:center;margin-bottom:10px}.friday-poster{left:25px;right:10px;top:39px;bottom:0;padding:23px}.friday-date{left:0;font-size:73px;padding:15px}.friday-date>span{font-size:11px}.friday-poster h3{font-size:72px;margin-top:25px}.friday-poster img{height:177px;width:150px;bottom:67px}.friday-price{font-size:25px;margin-top:52px}.friday-price b{font-size:65px}.friday-poster>p{font-size:6px}.friday-stamp{width:86px;height:86px;font-size:11px;right:0;bottom:23px}.november-visual{max-width:390px;align-self:center}.month-banner{padding:24px;margin-bottom:22px}.month-banner>b{font-size:55px}.month-banner>b span{font-size:70px;right:0}.campaign-band{padding:16px 14px;gap:12px}.campaign-band b{font-size:26px}.campaign-band small{font-size:5px}.campaign-band i{font-size:18px}.band-99 strong{font-size:39px}.campaign-end{gap:15px}.campaign-end>span{font-size:10px}.action-list b{font-size:12px}.action-list span{font-size:9px}.basket-visual{align-self:center;max-width:385px}.combo-poster{padding:22px 20px}.combo-poster>h3{font-size:58px}.combo-poster>h3>i{font-size:70px}.combo-tabs button{font-size:8px;padding:8px 10px}.combo-detail>b{font-size:23px}.combo-total>b{font-size:27px}.combo-stage{height:174px}.combo-stage>img{height:160px}.traffic-heading{align-items:flex-start;text-align:left}.traffic-heading h2{font-size:43px}.traffic-heading .intro{font-size:12px}.traffic-flow{grid-template-columns:1fr;margin:5px 0 24px;gap:0}.traffic-flow article{padding:20px 0 20px 68px;min-height:147px}.traffic-flow svg{position:absolute;left:0;top:43px;width:37px;height:37px}.flow-number{top:17px}.traffic-flow h3{font-size:16px;margin-bottom:10px}.traffic-flow p{font-size:11px;margin-bottom:10px}.flow-arrow{display:none}.media-rhythm{grid-template-columns:1fr}.media-rhythm>div{border:0;border-bottom:1px solid var(--line);padding:15px 4px;gap:6px}.media-rhythm>div:last-child{border:0}.traffic-bottom{padding:20px 0 0;flex-direction:column;gap:15px}.traffic-bottom p{font-size:10px}.decision h2{font-size:45px}.decision-grid{grid-template-columns:1fr;gap:14px;margin:25px 0}.decision-grid>button{padding:23px}.decision-grid h3{font-size:46px;margin:20px 0 15px}.decision-grid p{font-size:11px;margin-bottom:18px}.decision-footer{flex-direction:column;gap:20px}.decision-footer>p{font-size:10px}.decision-footer>p>b{font-size:11px}.decision-footer details{max-width:100%}.presentation-nav{height:74px;padding:0 20px;gap:15px;position:sticky;bottom:0;background:var(--paper);z-index:10}.page-counter{gap:7px}.page-counter>b{font-size:15px}.page-counter>span{font-size:8px}#pages{gap:4px}#pages button{width:11px;height:5px}#pages button.active{width:21px}#page-label{display:none}.arrows{gap:6px}.arrows button{width:34px;height:32px;font-size:19px}}
@media(min-width:761px) and (max-height:850px){.slide{padding-top:26px;padding-bottom:24px}.cover{padding-bottom:74px}.cover-art{height:420px}.cover h1{font-size:clamp(90px,8vw,120px)}.ticket-day{top:30px}.ticket-calendar{top:0}.ticket-combo{bottom:0}.promo-poster{min-height:350px;padding:15px 20px}.promo-poster h3{font-size:72px}.poster-product{height:159px;bottom:57px}.price-ribbon{margin-top:87px;padding:11px 9px}.promo-poster>p{font-size:6px}.store-diagram{margin-top:21px;height:93px}.friday-visual{height:470px}.execution{margin-top:19px}.keyline{margin:15px 0}.traffic-heading h2{font-size:45px}.traffic-flow{margin:8px 0 15px}.traffic-flow article{padding-top:14px;padding-bottom:14px}.traffic-flow svg{margin-bottom:12px}.decision h2{font-size:48px}.decision-grid{margin:20px 0}.decision-grid>button{padding:20px}.decision-grid h3{font-size:44px;margin:19px 0 14px}.decision-grid p{margin-bottom:20px}}
@media(prefers-reduced-motion:reduce){*,*:before,*:after{animation:none!important;transition:none!important;scroll-behavior:auto!important}}
@media print{@page{size:A4 landscape;margin:0}body{background:var(--paper)}.topbar{height:65px}.topbar .fullscreen,.presentation-nav,.primary,.skip{display:none}.slide,.slide[hidden]{display:grid!important;min-height:190mm;page-break-after:always;break-after:page;padding:25px 40px}.slide:last-child{break-after:auto}.slide.cover{min-height:190mm}.cover h1{font-size:105px}.cover-art{transform:scale(.85);transform-origin:center}.cover-baseline{left:40px;right:40px}.idea h2,.official h2{font-size:44px}.idea,.official{gap:40px}.traffic,.decision{display:block!important}.decision-grid{gap:15px}.decision-grid h3{font-size:40px}.friday-visual{transform:scale(.85)}.combo-poster{transform:none}*{-webkit-print-color-adjust:exact;print-color-adjust:exact}}

/* Generous hit areas for slide navigation, including touch screens. */
#pages button{height:34px;background:transparent;position:relative;display:grid;align-items:center}#pages button:after{content:"";display:block;height:5px;width:100%;background:#d6cec4}#pages button.active{background:transparent}#pages button.active:after{background:var(--red)}
@media(max-width:760px){#pages button{height:36px;width:15px}#pages button.active{width:24px}#pages{gap:4px}}

@media(min-width:761px) and (max-height:850px){.idea h2,.official h2{font-size:clamp(38px,3.9vw,53px)}.idea .eyebrow,.official .eyebrow{margin-bottom:18px}.idea .intro,.official .intro{font-size:13px;margin-bottom:18px}.execution blockquote{font-size:12px;line-height:1.55}.execution>p{font-size:9px}.action-list{margin:20px 0}.action-list p{padding:9px 0}.reference-link{margin-top:14px}.month-banner{padding:20px 26px;margin-bottom:20px}.month-banner>b{font-size:55px;margin-top:15px}.campaign-band{padding:14px 18px}.campaign-end{padding:12px 6px;margin-top:16px}.combo-topics{margin-top:16px}.combo-poster{padding:22px}.combo-poster>h3{font-size:58px;margin:17px 0}.combo-stage{height:165px}.combo-total>b{font-size:27px}.keyline p{font-size:11px}.keyline strong{font-size:13px}}

/* Shared return controls for the presentation menu. */
.presentation-menu{display:inline-flex;align-items:center;gap:8px;padding:10px 13px;border:1px solid var(--line);color:var(--ink);font-size:10px;font-weight:800;text-decoration:none;white-space:nowrap}.presentation-menu:hover,.footer-menu:hover{background:var(--ink);color:var(--paper)}.footer-menu{display:grid;place-items:center;width:36px;height:36px;border:1px solid var(--line);margin-left:auto;flex-shrink:0}.footer-menu svg{width:15px;height:15px;fill:none;stroke:currentColor;stroke-width:1.5}.footer-menu+.arrows{margin-left:0}
@media(max-width:760px){.topbar.has-menu{padding:0 18px;gap:12px}.has-menu .agency img{width:135px}.has-menu .project-label{max-width:80px;font-size:7px;letter-spacing:.02em;gap:4px}.presentation-menu{font-size:9px;padding:8px 10px;gap:5px}.presentation-nav:has(.footer-menu){padding:0 18px;gap:10px}.presentation-nav:has(.footer-menu) #pages button{width:12px}.presentation-nav:has(.footer-menu) #pages button.active{width:20px}.footer-menu{width:30px;height:32px}.footer-menu svg{width:14px;height:14px}}
@media(max-width:360px){.has-menu .agency img{width:118px}.topbar.has-menu{padding:0 15px;gap:10px}.has-menu .project-label{max-width:69px;font-size:6px}.presentation-nav:has(.footer-menu) #pages{gap:3px}.presentation-nav:has(.footer-menu) #pages button{width:9px}.presentation-nav:has(.footer-menu) #pages button.active{width:16px}}
